Extended PLM

In a relentlessly competitive environment, retailers and brands are pressed to develop and market new products to win consumers and increase their revenue and profit margins. To achieve these goals, today’s retailers are expanding their private label offerings with the goal of differentiating their products from branded items and increasing their margins.

The process used to develop a private label product for a retailer is referred to as Retail Product Lifecycle Management (Retail PLM) which covers everything from buyer planning, assortment management, product concept, pricing, and positioning. Compared to manufacturing, where PLM is typically oriented towards design specifications and production, Retail PLM focuses on creating innovative, desirable consumer products with an accelerated launch time.

Getting a retail product onto the shelf requires extensive communication and collaboration which is streamlined by the CBX Retail PLM system. CBX Retail PLM directly addresses the needs of buying and merchandising teams by managing the complexity of all aspects of product development, including assortment planning, sampling, specification and positioning.

CBX Retail PLM Key Functions and Features:

Buyer Planning

• Define, create and view new items or an entire collection through effective assortment management
• Categorize all Private Label products with full visibility into the product history and supply chain
• Visualize supplier offerings through a virtual electronic showroom

Product Development and Design Collaboration

• Collaborate on product briefs with the design team and global sourcing teams
• Collaborate in real time with brands, designers and vendors on design and packaging specifications
• Manage items that belonging to a product set effectively
• Manage color, fabric and trim components in a centrally accessible library
• Break down items into a bill of materials, service, margin and landed cost through a costing module
• Request information and samples efficiently with detailed tracking and approval
• Collaborate and comment with various stakeholders through the entire development process